Do you speak COVID-19? – The importance of language for effective communication across the response

Publication language
English
Pages
4pp
Date published
01 Mar 2020
Type
Plans, policy and strategy
Keywords
Comms, media & information, COVID-19
Countries
Global

In the COVID-19 pandemic, millions of marginalized people lack basic information about how to keep themselves and their communities safe and well. They include people who don't speak the dominant language where they live, people with no or low literacy, and people without access to different forms of communication. Some don’t know what to do and why to do it. As a consequence, they might not be able to make informed decisions about how to behave - which won’t slow the spread of disease. Marginalized people - like all - have a right to clear, accurate, and accessible information about the disease and response efforts. They need information in a language and format they understand. It must also be presented in a way that is relevant to them, and available in a channel they can access and trust.

Global response plans for COVID-19 identify risk communication and community engagement as a priority. That requires all responders to communicate effectively with communities, counter misinformation, and make sure people can hold them accountable. This brief outlines findings and recommendations on four key aspects to achieve these aims: language, format, relevant content, and channel. 

  • Access the French version in the sidebar: Main report (non-pdf)
  • Access the Spanish version in the sidebar: Summary